Creators: Jingwen Wang, Yanzhen Du and Yueming Wang
Course: Projects for Professionals (Zangler)
Abstract: Girls’ LEAP is a girls’ empowerment organization that partners with community-based organizations and schools to deliver self-defense and empowerment programs at no-cost for girls aged 8-18 in Greater Boston. Their programs are based on a curriculum that stresses physical safety skills and socio-emotional, reflective activities that address the development of conflict resolution skills, violence de-escalation, self-esteem, and courage. Currently, Girl’s Leap is seeking a better outreach for the social media channel, specifically on Instagram. The goal for the collaborative project is to develop an evaluation of the best practices and benchmarking for the Instagram social media channel, finalize the communication objectives and key performance indicators for stakeholder engagement, and formulate resilient recommendations.