Creators: Lisarleth Perez, Yijing Yang and Jiaao Xue
Course: Projects for Professionals (Powers)
Abstract: As a start-up organization Catch Our Breath (COB) should make a huge effort to put themselves in the media environment. However, to do this the organization should follow some steps like developing the messages because it is essential. The mission, vision, and values of an organization are defined before trying to reach audiences. Our project evaluates strategies that explain what the brand is doing, how the organization works, and what to expect from it. These simple steps will help to put the organization out there to connect with the target, build relationships, and make contacts.
Lisarleth Perez’s ePortfolio
Jiaao Xue’s ePortfolio