Creators: Tess McCallum, Aimee LaRochelle, Mark Moris Kohen, Ilisa Kothary, Nicolas Orssich and Tara Levine
Course: Marketing and Society (Grinstein)
Abstract: Students created a marketing plan and presentation for the Black Cotton Club, a Boston based creative community. The plan included semester-long market research to create recommendations for the Black Cotton Club to increase turnout and engagement from new or returning members.