Fresh Truck

Fall 2014

  • Branding
  • Identity
  • Studio
  • UX

Fresh Truck is a mobile food market serving fresh produce to the food deserts of Boston: neighborhoods where residents do most of their shopping at a convenience store. Co-Founder Josh has a passion for bringing fresh fruits and vegetables to these residents as well as students of his alma mater Northeastern, all out of a retrofitted white school bus.

Scout was tasked with a total rebrand that would maintain the bus as a neighborhood fixture while bringing the brand up to date and relatable for the many generations of visitors that walk through its doors everyday. In addition to brand development, Scout designed the bus inside and out. The vinyl wrap was done digitally, but for the internal layout we got creative by making a to scale model from just tables, chairs, and duct tape!