Transparency is the New Green In Product Selection and Specification

Terry Swack

Founder and CEO
sustainable minds logo

Wednesday, February 26, 2020

at 5:30 pm

110 Hastings
Product transparency was first introduced in the 2012 LEED v4 draft with credits for using products where the environmental performance (EPDs) and material health (HPD, Declare, C2C and others) have been disclosed. Product transparency has since gone from early adoption to early mainstream, and now to becoming a specification requirement.
Join us to learn about the evolution of product transparency and why it’s important to specify greener and healthier products for high-performance building projects — and reward MFRs for making them. Visit to learn more.

Terry is an Internet and environmental entrepreneur, a pioneer in customer experience strategy and design and a thought leader in the product sustainability software industry. In 2005, she founded and served as CEO of The Beam and, a Web 2.0 marketplace for consumers, manufacturers, and green building professionals to power the demand for clean and green products and services. In 2002, Terry served as a founding management team member of network security software company StillSecure. Co-leading the product teams, they brought three best-of-breed products to market in 18 months. Her first company TSDesign, an Internet strategy and product design firm, was acquired in 1999 by Razorfish, a global digital services provider.

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