Lead Poisoning, Chemicals, and Pinkwashing


The Project on Chemical Trespass and Pinkwashing examines the connections between pinkwashing, the large number of harmful chemicals now within our bodies and the environment, and the rising rates of cancer, birth defects, learning disabilities, and many other diseases.  The last decade has witnessed the growth of a chemical policy reform movement.  Pinkwashing refers to companies and groups that position themselves as leaders in the struggle to eradicate breast cancer while engaging in practices that contribute to rising rates of the disease. Marketing symbols and practices (such as the color pink and pink ribbons) are invoked to indicate that a company has joined the philanthropic fight against breast cancer even when that same company incorporates chemicals linked to cancer into their manufacturing processes or commodities, including “pink ribbon” consumer products.