About Us

Game design, interactive arts, interactive media are a new emerging inter- and multi-disciplinary fields that combine different disciplines, including computer science, design, art, engineering, psychology, social science, science, and business.  Members of GUII Lab at Northeastern University focus on this emerging areas with emphasis on contributions on understanding the user experience, expanding and applying new artificial intelligence algorithms, and engineering new engaging designs.

At any point in time, the lab is engaging with multiple projects led by different members of the lab. Check our projects and people websites for more information about the work we are currently doing.