Experience Design to Understand Human Relationships
Author: Houjiang Liu
Keywords: Experience Design, Design Game, Gifts, Emotional Data
The purpose of the Enriching Gifts project is to analyze gift culture and understand its pluralistic individual values and symbolic social meanings. The designer uses participatory design to analyze the gift to understand its pluralistic individual values and meanings.
First, a gift-giving card game was designed to have players talk about their gift experience and reveal differences and issues in gift reciprocity. Secondly, a card sorting research was implemented to analyze how gifts, such as purchased gifts, self-made gifts, and experience gifts, are diﬀerently suited for various gift scenarios.
In conclusion, gifts are not only objects but an experience, enriched by human emotions. In order to enhance human relationships through gifts, there are patterns to identify potential objects as gifts and ways to enrich objects into gifts experience artiﬁcially.
Players sort the gift based on how they feel about them: fast or slow? Authentic or personal. Afterwards, they also choose gifts and match them to the gift-giving scenarios. After the sorting and matching process, data is clustered on diﬀerent types of gifts, whether they are commodities, self-made objects, or celebratory events. By categorizing how people feel about those gifts, I use clustered bubble to visualize the sorting data. We can explore how people view this relationship through gifts. By categorizing what gifts people choose in diﬀerent gift-giving scenarios, I place them in a sequence of an ongoing relationship. Therefore, we can also explore the pace of gift-giving in a changing relationship.
All in all, the card game creates a fun environment for players, allowing them to understand how people interpret the meaning of gifts differently. In the game, there are two factors that inﬂuence players’ decision-making on choosing the gift: ﬁrst is the gift itself, second is the gift-giving scenarios. The visualization helps us to further understand how these two diﬀerently inﬂuence people’s decisions.
To learn more about this project, click here.